In order to direct people to an article we created several animated teasers. To get people to read the whole article. Smooth, attractive and well, teasing, these short videos sure did their job.
This video was posted in social media. In the explanation the article is mentioned and linked. This way we created interest for people who wanted to know more but at the same time provided a fun way to inform people who just wanted to watch the animation.
below some more examples: