De Friesland – I’ll bet you
De Friesland insurance company claims to have excellent service.
Unfortunatly for them, a lot of service based companies claim that these days and don’t live up to those standards.
Automatically, clients are skeptical about such a claim.
That’s why in this campaign they took it one step further.
“I will answer your question during one conversation…or else I will clean your house”
They didn’t just claim it, they made a bet.
If they couldn’t keep their promise, they did something in return.
Fortunately for them the exception to the rule applied here as well so they only had few people to visit.