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IKEA – everyone is a designer

Power to the people was what IKEA wanted.
These days people look too much to what other people think or do.
Also for interior design they trust opinions of professionals and magazines.

Therefore Ikea declared everyone a designer!
Designer glasses were distributed everywhere and popped up on statues and posters.
Besides that people were activated to act and think as designers.
At platform was born.
Soon consumers were trained as interior designer using hints and tips but foremost, judging their own opinion.




       made at Lemz