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Douwe Egberts – High Five

Douwe Egberts, Hollands best known coffee producer, wanted to position it’s ice coffee as a treat.
Something you give yourself after you achieved something.
But isn’t everyone already achieving something on a daily basis?

That’s why the high five grew out to be the symbol of recognition.
People everywhere in the country were confronted with Douwe Egberts people ready to give them their deserved high five.
And a cold Ice Coffee of course.

       made at Lemz