Most Dutch employees can’t really start their day without having a cup of coffee first.
The Douwe Egberts (Hollands best known coffee producer) business-to-business division wanted a campaign
to have more people start their day with a cup of DE coffee at the beginning of the day.
Therefore they pointed out, in a humorous way, what the effects of ‘bad’ coffee can be for your productivity.
Employees could make make a test and the results. Together with a list of symptoms were sent to the manager.
Besides that, employees received a kit to turn the coffee corner into a ‘hazardous-zone’, demanding good and tasty coffe.
Naturally DE had a good offer to make both managers and employees happy and productive again.