IKEA – Shuffeling
Designers need inspiration. And since IKEA declared everybody a designer, it was up to them to hand it to them.
Unlike kids, people have a fear of making mistakes. So it’s hard to break patterns.
This new campaign however would change that.
Re-arranging all their furniture (whether online or for real) would reveal new spaces and setups.
On blank spots, Ikea obviously had some suggestions.