Amsterdam stroopwafels

Client: Minjae Byun
Services: Branding

Dutch stroopwafel as a luxury treat

Of all the cookies in the Netherlands, the stroopwafel is known best and a fan favorite amongst tourists. In Korea this crispy wafer with gooey caramel was virtually unknown. That is, until we created Amsterdam Stroopwafels. We developed the brand, created the recipe, and even started an introduction campaign on social media.

In the first month we managed to get nation wide coverage on one of the most popular reality tv show and therefore increased the awareness as well as perception of the brand, and the cookie in no time at all.