Don’t sell a building, sell a story
Buyers of the new Vertical building made a good choice. The building will be a showcase of sustainable living in a upcoming environment. Seems like a story that sells itself. However. The area is still a office area, and the building has yet to be built. And artist impressions will only get you that far.
Time to let buyers tell the story by what they know best; music.
Through 9 tracks they take you on their journey. From how they met to what feelings the apartment and environment evoke. This is not about stats. and figures but about having a vision.