Client: Helinox
Services: Branding

High end camping gear

Camping gear can be useful, practical en even fun looking. But no brand is innovative and design driven like Helinox. They see light weight camping gear as a design statement, resulting in products hat are not only gorgeous to look at but also win Red dot design awards for their ingenuity.

For this brand we created several parts of campaigns that enhanced this vision.

For this campaign we flew out celebrity photographer and singer, Paeka to the US to use Helinox gear in all kinds of situations. He posted this his social media channel to his many followers and lateran had an exclusive exhibition in Seoul as well.