DENTS

Client: Rustique
Services: Branding

Is your mental damage insured as well?

If cause some small damage to your car, this is usually covered by insurance. However, it’s not only your car that suffered. It is also happening on a mental level. Are you less of a driver now? Do you feel less confident, could you have prevented it? These are all questions that pop up right after the incident.

For insurance company Centraal Beheer in the Netherlands we created a campaign that dealt with exactly that, the mental damage. We did this by creating a car-toon of the event for yourself or a friend or family member who had gone through something like that. All to smooth out the dent in your confidence. A team of cartoonists work around the clock to cover these mini stories and turn those frowns upside down.