Mondoudou sells baby wipes. Wet tissues to comfortably and safely clean your baby. It sounds very obvious to have such hygiene to your disposal but that’s not the case for all people in the world.
In order to make people ware of the philosophy behind Mondoudou, we created a campaign in which we created awarenesses for people who are not so fortunate to live in the same hygienic conditions.
Mondoudou in return donated a certain percentage of the sales to improve the conditions of peoples sanitation in Africa.
The awareness video was widely spread and shared among die-hard Mondoudou fans, who in return acted as ambassadors. They were invited to a special event in which they received premiums and were the first to see the preview of the campaign.