While more and more people get their information from influencers, the internet and social media, it is harder to be believable as a brand.
The perception of the general public is that ‘they decide what is good, real, important’ and not the companies selling things.
As a tool, storytelling adds significant value to the perception of customers and can be a valuable addition. In a timeline different concept can alternately be presented in order to be present frequently and consistently.