Story telling

Problem

Many companies have problems conveying their story to others without making it sound like a sales pitch. Whilst their story might be sincere, it is hard to make it actually tell it that way.

Solution

 

Story telling is a way to highlight a certain selection of the project, case or product in a believable  way. A mini documentary if you will.

What did we do?

 

For companies such as Heijmans and especially specific projects, we made mini documentaries which highlight certain decisions within the project in a more real way than simply listing it a a USP. 

example video's

Play Video
Play Video
Play Video

Believable

While more and more people get their information from influencers, the internet and social media, it is harder to be believable as a brand.

The perception of the general public is that ‘they decide what is good, real, important’ and not the companies selling things. 

As a tool, storytelling adds significant value to the perception of customers and can be a valuable addition.

Job applications
People who never thought of working in the care sector applied.
Perception change
People realized that working in the sector does not always require a medical background.
More visitors website
Considerably more people looked at the job opening website.
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Douwe Egberts ‘Danger for productivity’

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