Story telling
Problem
Many companies have problems conveying their story to others without making it sound like a sales pitch. Whilst their story might be sincere, it is hard to make it actually tell it that way.
Solution
Story telling is a way to highlight a certain selection of the project, case or product in a believable way. A mini documentary if you will.
What did we do?
For companies such as Heijmans and especially specific projects, we made mini documentaries which highlight certain decisions within the project in a more real way than simply listing it a a USP.
example video's
Believable
While more and more people get their information from influencers, the internet and social media, it is harder to be believable as a brand.
The perception of the general public is that ‘they decide what is good, real, important’ and not the companies selling things.
As a tool, storytelling adds significant value to the perception of customers and can be a valuable addition.
Douwe Egberts ‘Danger for productivity’
Douwe Egberts ‘Danger for productivity’