Helinox Influencer Trip Menu Home Douwe Egberts Danger campaign Stunt Grandpa Dent of the Day Nationaal Militair Museum Story telling KLM family updates Helinox Influencer Trip Ikea Space Coca Cola sing-a-long Van Mossel De Friesland Amsterdam stroopwafels Van Mossel Contact Helinox Influencer see more Problem Helinox has really wel made, light weight hiking gear but despite the many design awards it won, it did not have a fanbase. Solution Appeal to campers, in Korea it’s more of a young people life style, by using an influencer. What did we do? With celeb. Paeka we went to the US. On his photo trip we shot several short teaser video’s in different conditions showcasing Helinox gear. He shared it on social media and thereby expanding the fanbase of Helinox.Afterwards people who liked the posts were hand selected to visit the rather exclusive exhibition. Result The sponsor-deal was successful both in online views, number of subscribers and press coverage of the event. On top of the trekking enthusiast of 45+, now a new group knows about Helinox. The perception changed from a high tech quality product to a lifestyle product. Jorn Schakenraad firstname.lastname@example.org +31 6 18352129 2020 © The Maker OfAll rights reserved. The content of this websitel is exclusively to show work only. Distributing to and use by others in any form is not permitted. The rights of all included artwork/illustrations/content in this email belongs to The Maker Of at all times. The use of all enclosed artwork or illustrations is not permitted at any time without the permission of The Maker Of.General terms and conditions are applied on all our work.