PSV’s new 22/23 third kit was a blue like never seen before. 


We explained where the blue came from, through lasers that transport the blues from older jersey’s from the past.

What did we do?

We created a utopian world in which the jersey turns from white to blue.

Overview Video


The video was something the PSV fans had never seen before and the comments were striking and praising. 

Jorn Schakenraad

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