Problem AA drink is a well known sports drink. Mostly known for it’s orange flavour. In order to reconnect with it’s heritage and the Dutch people, we made a campaign which shows that a true athlete isn’t defined by body shape or gender but merely by the will to take the first or next step. Solution We created a ATL campaign that shows ordinary people pushing themselves just a little further. Through the rain, the fear of starting, or the tempation to give up. Not to reach great hights, but just to move along their own path. What did we do? We created the strategy and ATL campaign at TripleDouble. see more Overview Video Overview Video Result 4.530.000 people saw the commercial and an added 500.000 saw it outdoor which lead to a 9% increase in buyer purchase intention. Jorn Schakenraad email@example.com 2023 © The Maker OfAll rights reserved. The content of this websitel is exclusively to show work only. Distributing to and use by others in any form is not permitted. The rights of all included artwork/illustrations/content in this email belongs to The Maker Of at all times. The use of all enclosed artwork or illustrations is not permitted at any time without the permission of The Maker Of.General terms and conditions are applied on all our work.