AA drink is a well known sports drink. Mostly known for it’s orange flavour. In order to reconnect with it’s heritage and the Dutch people, we made a campaign which shows that a true athlete isn’t defined by body shape or gender but merely by the will to take the first or next step.


We created a ATL campaign that shows ordinary people pushing themselves just a little further. Through the rain, the fear of starting, or the tempation to give up. Not to reach great hights, but just to move along their own path.

What did we do?

We created the strategy and ATL campaign at TripleDouble.

Overview Video

Overview Video


4.530.000 people saw the commercial and an added 500.000 saw it outdoor which lead to a 9% increase in buyer purchase intention.

Jorn Schakenraad

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