Problem

Amsterdam stroopwafels is a cookie brand in Seoul Korea. For people in Korea however, the old traditional Dutch cookie is unknown.

Solution

Create a brand that shows trust and history despite the fact that it is relatively new.

What did we do?

Create everything from the recipe to the positioning and everything in between.

Overview Video

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Result

Lines of 30 minutes just to buy a waffle were no exceptions and the appearance on National tv made the cookie loves by people and celebrities alike. 

The Maker Of campaigns stories brands communication strategies

Jorn Schakenraad
info@themakerof.com

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