When people are traveling they often all have the same question for their loved ones: ‘Please let me know you landed safely”. However, due to busy schedules, time differences, fatigue or just diving into all the new destination has to offer, that doesn’t always happen.
Klm automated this and offered it as a service.
What did we do?
In a series of videos we showed the benefit of the service in a way that people can relate.
Over 65.000 people were notified in a time span of just 7 weeks. This resulted in happier customers and loved ones alike. A clear sign that KLM values experience and perception over discount prices.
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