Bikescout is an innovative warning system that detects cyclists even before they reach a crossing. Led’s built in de road on the driver’s side warn them for the approaching traffic.
However governments are not aware since there are a few test sites.
Highlight the features in an animation and a video to support the scientific data from those tests and lure people into the concept.
What did we do?
We made an animation, translating data into snack sized bites and made a video in which the climax isn’t as dramatic as it appears to be…
The videos were send to the decision makers, who immediately had a better understanding of what Bikescout could mean to them. Afterwards they were presented with the report to support the actual benefits of the system. Interstate’s grew rapidly.
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