Problem

De Wever is a Elderly Care organization with a shortage of staff. People think you might need a medical background but that is not the case.

Solution

We should show people that if you care for people, you can probably get a job at The Wever.

What did we do?

We filmed a stuntman, dressed as an elderly person in the streets of the city. As he fel, people rushed to help him, or simply passed by. Luckily most people were quick to respond and in doing so, they were an inspiration for people who watched the video.

The message we wanted to convey: ‘Do you care or couldn’t you care less?’

Overview Video

Play Video

Viral videos

NUMBER 2

boy

NUMBER 2

young lady

NUMBER 3

lady

High impact campaign

Quite literally. The campaign ran on Instagram, Facebook and LinkedIn and besides the number of views, the number of click-throughs were also high. About 20%. During the retargeting phase the number of visitors on the website even rose to a mere 50,32%.

Job applications

People who never thought of working in the care sector applied.

Perception change

People realized that working in the sector does not always require a medical background.

More visitors website

Considerably more people looked at the job opening website.

Douwe Egberts ‘Danger for productivity’