Problem
How do you make car insurance fun? Insurance company Centraal Beheer wanted to change the perception of their car insurance and in particular the way they handle the aftermath.
Solution
In order to do so, we introduced a free service to people who had car troubles.
Because no matter how well a car is fixed, the mental dents and scratches are well overlooked.
To boost the drivers confidence we served them the best medicine possible: humor.
When they shared their story of their unfortunate event, they were treated to a personal car-toon.
4 easy steps
360 campaign
radio item
Evers staat op
listeners could share their story .
website
All cartoons together
More than 4500 cartoons.
Actuality
Celeberty car accidents
Daley Blind received his share.
Car show
Cartoon service
Live cartoon making.
Case video
Over 140.000 euro worth of media attention
Since the cartoons could be shard on social media in order to win the title “car-toon” of the day, we managed to create lots of media attention for a relatively small budget.
