Van Mossel Car Group is a well established car emporium, however the name is not that well known.
We had to make sure that people understand that , for anything car related, they should go to Van Mossel.
What did we do?
In a commercial we showed all the facets of what Van Mossel has to offer. Playing with the word ‘Van’ in the name Van Mossel (meaning ‘by’).
So we can continuously see “By Van Mossel”, ‘For everyone’ in all it’s variations.
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